The client, a large technology reseller, requested a more engaging landing page that would aggregate all high-level sales and promotion activity. Analytics had shown that sales reps logged in daily, but rarely visited pages other than their earnings projection.

The client’s partners (leading electronics manufacturers such as Apple, IBM, Microsoft, and Hewlett Packard) funded the incentive programs and wanted the reps to proactively explore sales promotions and sign up for product training, for which the reps could also earn points and rewards.

I wireframed the concept above and presented the benefits to the program manager, who was very receptive. She especially valued the layout, designed for a proposed conversion to a responsive platform.