I’m Sharon Kruskopf Sens and User Savvy. I provide both freelance and contract user experience (UX) and content consulting services. I’d been enjoying a marketing career when I discovered I was a natural at “usability”—a new concept back then. To me it was simply common sense and reflected the way my mind has always worked.
The focus of my marketing projects had shifted from print to web, and I wasn’t satisfied with the web I was seeing. So, I began providing input—lots of it. “Organize the content this way, change the writing style that way, make this action more intuitive,” and so on. The rest, as they say, is history (and documented in my resume).
My primary roles are UX architect and content strategist/manager (including web-savvy writing and editing)—disciplines I believe to be inextricably linked. Fresh, coordinated content and clear, consistent labels bolster the success of a well-designed user interface and vice versa.
I’m most effective as the person who turns a plan into action: review requirements and technology, ask questions, outline content needs, mock up a concept, ask more questions, configure a CMS, create wireframes and prototypes, validate with users, ask more questions (I ask a lot of questions). I have considerable experience in:
- eCommerce and transactional sites
- content-focused internet, extranet, and intranet sites
- mobile, web, and client-server applications
- content strategy and web-savvy writing/editing
- Axure, WordPress, Drupal, Google sites (and I quickly learn new tools)
I’ve applied my experience to—and in the process learned a great deal about—the financial, eCommerce, medical technology, learning, information security, manufacturing, and nonprofit sectors.
I’m analytical and crazy for detail, yet creative and resourceful. I’ve been called a visual mathematician for my ability to communicate complex information in a straightforward manner. Whether I’m simplifying a task flow or structuring content, I channel the person who needs to do or find something.
When I’m not making cyberspace easier to navigate, you will most likely find me outdoors—on my bike, along a trail, in my kayak, or mostly upright on my snowboard.
If you’d like to learn more: