I’m Sharon Kruskopf Sens and User Savvy. I’d been enjoying a marketing career when I discovered I was a natural at user experience. To me it was simply common sense and reflected the way my mind has always worked.
The focus of my marketing projects had shifted from print to web, and I wasn’t satisfied with the web I was seeing. So, I began providing input—lots of it. “Make this action more intuitive, organize the content like this, match the client’s writing style,” and so on. The rest, as they say, is history (and documented in my resume).
My primary roles are UX architect and content wrangler—disciplines I believe to be inextricably linked. Fresh, coordinated content and clear, consistent labels bolster the success of a well-designed user interface and vice versa.
I’m most effective as the person who fine-tunes a plan and takes action: review requirements and technology, ask questions, outline user tasks and content needs, mock up a concept, ask more questions, create wireframes and prototypes and content models, validate with users, ask more questions (I ask a lot of questions).
I have considerable experience in:
- eCommerce and transactional sites
- mobile, web, and client-server applications
- content-focused internet, extranet, and intranet sites
- UX writing and editing
- content strategy, configuration, and management
I’ve applied my experience to—and in the process learned a great deal about—software, eCommerce, medical technology, finance, eLearning, information security, manufacturing, and nonprofit markets.
I’m analytical and crazy for detail, yet creative and resourceful. I’ve been called a visual mathematician for my ability to communicate complex information in a straightforward manner. Whether I’m simplifying a task flow or structuring content, I channel the person who needs to do or find something.
When I’m not making cyberspace easier to navigate, you’ll find me outdoors—on my bike, along a trail, in my kayak, or mostly upright on my snowboard.